Articles available on this site:

• Today's Opportunity for Addressing European Country Markets
• Top 3 Things North American Businesses Must Know About International Internet Marketing (interview)
• Why Your Company Should Go Global Now More Than Ever
• Online Globalization: Swim or Sink
• The Shift of Emphasis in Online Marketing to Other Countries
• Where in the World is Globalization leading us?
• The "First-Mover Advantage" in Foreign Markets
• Global Branding -- No Branding Before Sufficient Sales
• Managing and Budgeting a Multilingual Website Promotion
• Why American companies seem to resist "going global"
• Optimizing for Search Engines in Other Languages
• Phone interview about international online marketing
• Reasons for Success in International E-Commerce: Speaking the Customer's Language
• Interview in Web Marketing Tools
• The Birth of the Euro and its Impact on E-Commerce
• The Current State of European E-Commerce
• How to Approach E-commerce in Europe and Latin America
• Targeting French-speaking Markets
• How a Hotel Used Multilingual Website Marketing to Bring in Business
• Make Sure Your Site Can Be Found in Search Engines in Other Languages
• Aren't Websites in English Sufficient for People Overseas?
• European E-Commerce. There is also a page of European E-Commerce Websites
• Thinking International? Here is a 5-point checklist before you launch your Website in other countries (German version)
• Preparing Your Web Site Strategy for Global Business
• Internet Marketing as seen from a European Perspective
• Doing business abroad?

Here are a series of articles with some useful ideas and tips for achieving success

• More Sales from your Web site
• The Simplification of International Trade
• Website Translation: A Primer for Webmasters, Authors and Owners
• Making the Web Truly Global (using automatic translation of Web pages)
• Latin America's Online Mall is getting Crowded (with statistics about Internet users in Latin America)
• Whether to translate one's Web site
• Banner Ads (a primer)
• Electronic commerce (overview)

Other interesting articles on international online marketing:

• Which Markets First? (eBusiness Advisor: Many online businesses expect to expand internationally by targeting countries. But one country may comprise several markets. Which markets within that country do you target first?
• Reaping Benefits from Globalization. IDC case study on Macromedia that focuses on the benefits they acquired through globalizing their Web site. (PDF)
• Go Global (Business 2.0 magazine)
• World of Difference (Industry Week)
• Global eCommerce
• McKinsey Quarterly: Getting to global (The McKinsey Quarterly
  
• Wired Magazine: The Multinational Net
• Using Online Promotion to Attract Traffic
• Multilingual means Multibusiness: options in dealing with and managing a multilingual Website
• "What's The Euro Mean For Your Store?", by Paul Lang
• The Worldwide Sell, by Martha Bennett (CIO Magazine)
• Wired article "Global Boom", about the next 20-25 years being a period of unprecedented economic prosperity
• Electronic Commerce Library, with thousands of links to articles about e-commerce
• Traditional Ad Agencies Don't Cut the Cake When it Comes to Web Marketing
• The Internet Marketing Center - Tips and Secrets on how to promote your business online

Articles on Globalization:

• Introduction to The Lexus and the Olive Tree (by Thomas L. Friedman); and an excerpt from Chapter One
• Stages Of Social Development: The Cultural Dynamics that Spark Violence, Spread Prosperity, and Shape Globalization, by Don Edward Beck
• Global Capitalism: It has created millions of jobs the world over, brought technology to developing countries, and transferred nearly $2 trillion from rich nations to poor ones. So why is so much rage being vented over it? (Business Week)
• What Global Language? (Atlantic Monthly) -- about whether English can be considered the world language

Last revised on 20 April, 2003
URL: glreach.com/eng/ed/art.php3