It is undeniable that globalisation is no longer an option but a strategic imperative for all but the smallest corporations. The Internet is increasingly the element that holds the global economy all together, as it makes the marketplace into a 24/7 event that takes place everywhere at once. The potential for cross-border trade has never been stronger. Click here to see the current figures about globalized eBusiness.
Benefits of exporting
Increased sales. When domestic sales are good, the time is ripe for you to start exporting.
Higher profits. Your profits can rise faster, if your company's fixed costs are covered by domestic operations.
Reduction of dependence on traditional markets. You can strengthen your company by diversifying into international markets.
Diversified markets. Companies that market internationally can take advantage of booming export markets.
New knowledge, experience and enhanced domestic competitiveness. Expand your horizons! Often, new ideas, new approaches, new marketing techniques learned from exposure the global marketplace can be successfully applied domestically.
Global competitiveness. Today, many companies outside your country are entering your local market, as they are exporting worldwide. Exporting paves the way to global competitiveness.
Selling globally opens up the way to lucrative large-business customers. If you do not cover all geographical areas, you cannot talk to
large-business customers, who, themselves, are all established globally. And unless your company can address these large customers, you will not be able to negotiate better prices from your suppliers (prices that your competition has obtained from volume).
Non-U.S. Web surfers account for 86% of all Web traffic worldwide, and non-English-speaking surfers for 57%.
More than 20% of traffic on U.S.-based Websites comes from outside the U.S.
By the end of 2005, it is expected that 17% of the worldwide population will have Internet access
By 2004, B-to-B (business-to-business) eCommerce revenue is estimated to surpass $7 trillion (North America represents $2.8 trillion, or 40%)
By 2003, 66% of all eCommerce spending will originate outside the U.S.
Companies are experiencing increased international competition because telecommunications is no longer an inhibitor, and the Web has reduced the geographical barriers to entry; retailing has expanded beyond cross-border to become truly global.
